Create customer experiences with Salesforce marketing solutions
Whether B2B or B2C, you can inspire your customers with Salesforce tools. Automate your marketing activities to deliver the right content to your target groups at the right time.
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What is Salesforce Marketing Cloud?
We help companies optimize their marketing strategies and strengthen customer loyalty, regardless of whether they are in the B2B or B2C sector. Our solutions help you utilize the full potential of Salesforce Marketing Cloud Account Engagement (Pardot) or Salesforce Marketing Cloud and achieve sustainable success.
Specialized solutions for B2B marketing: In the B2B sector, personalized and long-term business relationships are crucial.
- Account-Based Marketing (ABM): Development and implementation of ABM strategies to target and maintain key customers.
- Lead nurturing: Automated campaigns to maintain and qualify leads along the entire customer journey.
- Marketing automation: Integration and use of automation tools to increase the efficiency and personalization of marketing measures.
Specialized solutions for B2C marketing: In the B2C sector, fast response times and addressing large target groups are crucial.
- Customer journey mapping: Create detailed customer journey plans to deliver personalized and relevant content at the right time
- Omni-channel marketing: Implementation and optimization of omni-channel strategies to consistently address customers across various channels.
- Data analysis and segmentation: Use advanced analysis tools to identify and segment your target groups for targeted campaigns.
Freonit consulting and strategy development
We start with a detailed analysis of your current marketing processes and business goals. On this basis, we develop a customized Salesforce strategy that takes into account your specific requirements in the B2B or B2C segment. Our goal is to ensure seamless integration of the Salesforce Marketing Cloud into your existing system landscape, such as the Salesforce Sales Cloud, and to optimize your marketing activities.
Especially for the B2B sector with Salesforce Marketing Cloud Account Engagement (Pardot), we also offer a health check to determine the status quo of your current implementation and, if necessary, make recommendations for optimization.
High-quality implementation
Our experienced Salesforce consultants will guide you through the entire implementation process. From setting up and customizing Salesforce Marketing Cloud or Marketing Cloud account engagement to integration with other systems and data migration — we make sure everything runs smoothly. Our custom configuration solutions ensure that your Salesforce platform is perfectly tailored to your business needs. With our project management approach, we also take care of project management so that the implementation is smooth and transparent for you.
All-round service from freonit
Training & Support
A successful introduction of Salesforce Marketing Cloud for B2C or Marketing Cloud Account Engagement for B2B requires that your employees can use the platform effectively. We offer comprehensive training and workshops that are individually tailored to the knowledge and needs of your team. In addition, our support team is always available to help you quickly and competently with any questions or technical problems.
Especially in marketing automation, it is extremely important to master the tool perfectly in the beginning in order to be able to exploit the full added value. We are happy to help you with seamless support so that you can focus on the essentials right from the start, creating the right content, until you have mastered the tool yourself.
Optimization & development
Even after successful implementation, we won't leave you alone. We continuously monitor the performance of your Salesforce Marketing Cloud or Marketing Cloud Account Engagement (Pardot) and identify optimization potential. In doing so, we always keep an eye on your CRM strategy for the marketing sector. Through regular updates and enhancements, we ensure that your platform is always up to date with the latest technology and adapts to the changing requirements of your company.
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Customer success case studies
Reemtsma Cigarettenfabriken GmbH
“Freonit is our partner for specific developments in the business intelligence environment. We particularly appreciate her interdisciplinary expertise in the PowerBI and SAP BI environment. ”
Spaeter AG
“Freonit closely supported the Salesforce project with technical project management and interface implementation and was therefore significantly involved in the successful implementation. As a result, we have selected Freonit as a reliable support and development partner for all issues relating to Salesforce Sales Cloud, Salesforce CRMA and Lobster EDI. Her expertise and high level of commitment have contributed to progress in our sales processes. ”
Veonet GmbH
“As Group Controller at Veonet GmbH, I appreciate the high reliability and efficiency of Freonit GmbH, which the BW/4 HANA system offers in our controlling department. Maintaining and developing the system is crucial for our ability to react quickly and precisely to dynamic market conditions. ”
Cargo partner HQSC, s.r.o.
“Freonit played a central role in the successful implementation of the CargoWise One (CW1) project, particularly in the area of implementing interfaces. Freonit primarily assumed responsibility for the connection between CW1 and SAP. Freonit's distinctive expertise in Lobster_data, combined with a high level of commitment, contributed significantly to the success of the interface implementation. ”
VINCORION Advanced Systems GmbH
“At VINCORION, we value the highest safety standards. In order to meet these requirements, we rely on partners who also meet this requirement fulfill, such as Freonit GmbH. Our collaboration, in which Freonit helped us to assess security issues, develop a security strategy and build the appropriate team in accordance with the latest ISO 27001, was characterized by communication on equal terms, sound advice and an almost collegial relationship. ”
How the process works with freonit
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